Blar i NHH Brage på forfatter "Domke, Laura"
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Understanding determinants of government and consumer behavior relative to product safety : an application of the theory of planned behavior to China and the United States
Domke, Laura (Master thesis, 2008)The following thesis applies Icek Ajzen's Theory of Planned Behavior to explain consumer and government response to safety of Chinese-made products sold in China and the United States. The thesis relies on secondary data ...